Paid Performance Marketing
We don't want to funnel money to publishers for the sake of it; we want to elevate your margins, returns, and customers. Whether it's lead capture, eCommerce, or another business result, we design cross-platform strategies to maximise return from every marketing dollar spent.
What we do
Does this sound familiar?
Paid search isn't delivering like it used to
It used to be the backbone of your results, but now it takes twice the budget to deliver the same conversions as last year.
The ever-increasing opacity of platforms means your team can barely tell what searches your ads even show for anymore, and you suspect your branded organic presence is being eaten alive by your own ads.
Diagnosis:Oversimplified account with a lack of guardrails & interventions
Paid social is only getting more obscure
It feels like you're being bombarded with new features every time you log into the platform. Ads are serving, people are clicking, but your backend results are slipping.
The platform reps just tell you to upload more creative, switch on all of the AI features, and spend more, but you know that for every lever you let them pull on your behalf, you're paying a premium.
Diagnosis:Ads are showing too many times across poor placements to the wrong people
Programmatic numbers don't add up
Your self-service programmatic platform is reporting a nearly impossible ROI, and the publisher-run account reports just tell you about impressions and viewability. If you went purely off of these figures, all of your marketing budget would go into Programmatic, but you can see the correlation to actual results is murky at best.
First-party data, audience & placement auditing, and A/B testing are paramount to measuring the performance of these channels, and it's time to hold them to account.
Diagnosis:Reliance on publisher numbers & siloed data skews results
Shopping campaigns only work during sales
All of your budget goes into Black Friday & Cyber Monday, but one positive month per year isn't making the board happy. Looking purely at ROI, it's hard to justify almost any other activity.
At best, campaigns are focused on selling the most high-value products for the cheapest click, but you can't see who is buying them, or the value that user is going to bring in over time.
Diagnosis:Concentration on short-term revenue, not long-term customer growth
Remarketing is run with low-touch & no changes
The site-visitor remarketing campaign has been running well for years now with barely a single change. The ROI is higher than any prospecting campaign so the team is scared to touch it, but you know it has more to offer.
Checking your CRM, you see mountains of user data that could — and should — be informing strategy and creative, but getting it into the platforms is a nightmare.
Diagnosis:Set-and-forget remarketing that fails to speak to users with the right message
How we run paid performance
The three pillars of paid performance
Measurement
We put technologies in place to ensure we know what every dollar of our marketing budget is doing and, most importantly, can tie it to real-world outcomes.
Audience
We don't just flick on a lookalike or AI audience expansion; we conduct deep first-party and third-party data research to ensure we're reaching the right users.
Strategy
We review structure, attribution, context, and messaging to unify our voice across platforms and market segments, delivering a business-first integrated approach.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
Frequently asked questions
Paid performance, demystified
We've worked with monthly media budgets from $20k to $2M+. Below $20k/month, paid performance management usually doesn't pay back the fees — we'll tell you honestly if that's where you sit.
Google Ads (Search, Performance Max, YouTube), Meta (Facebook + Instagram), TikTok, LinkedIn, Reddit, Pinterest, DV360, The Trade Desk, Amazon Ads, and emerging AI Search (ChatGPT, Perplexity). We pick the channels that fit your audience and economics — not the ones with the biggest agency rebates.
Yes — about half our engagements augment in-house teams rather than replace them. We hand over playbooks, dashboards, and naming conventions so your team owns the work after we're gone.
Tracking and tagging fixes show value in week one. Channel optimisation typically shows lift in 4–6 weeks. Brand and incrementality work pays back over quarters, not weeks — and we set expectations clearly up front.
We run the testing systems and provide concept briefs, performance feedback loops, and rate-of-production targets. We have creative production partners we can plug in if you want a single accountable owner, or we work alongside your existing creative team.
A live dashboard wired to your data warehouse — channel performance, blended CAC, contribution margin, and incrementality reads. Weekly written commentary from a senior strategist, not just numbers in a deck.
Ready to start with paid performance marketing?
Tell us where you are today and what you're trying to fix. We'll show you exactly how we'd plan, execute, and measure.
- No commitment required
- Speak to a senior consultant
- Get a rough scope and timeline
