Privacy & Governance
Privacy regulation is no longer the legal team's problem, it's a business capability. AI tools have accelerated your need to keep user data safe, and operate with a high degree of sophistication.
We implement consent management, first-party data strategy, PII hygiene, and data retention policies to help you protect your businesses most valuable asset.
What we do
Does this sound familiar?
Cookie consent is impacting your measurement
Since the banner went live, conversion tracking dropped thirty percent and nobody can explain which thirty percent. The CMP is over-blocking, Consent Mode is half-wired, and your teams are flying blind.
You built a CMP to cover your legal requirements, but you missed out on an opportunity to earn your users trust and maintain high quality measurement.
Diagnosis:A CMP that meets the minimum legal requirements
You have no first-party data strategy
Third-party data is becoming more unstable, your first-party data is fragmented across a CRM, a CDP, two ad platforms and a spreadsheet.
You're blocked from activating your data because you don't have a clear strategy for how to use it.
Diagnosis:Your data is only as good as it's structure
User information is vulnerable to misuse
Email addresses and names get pasted into spreadsheets, phone numbers pass through tracking events and nobody has fully mapped where customer PII actually lives and which vendors should have access to it.
You're trusting that everyone with access to sensitive data is handling it properly but it's only a matter of time before a breach happens.
Diagnosis:Mishandling of PII is a breach waiting to happen
Post-cookie measurement has no Plan B
Third-party cookies are degrading, mobile identifiers are gone, and your retail-media and publisher partners want to measure incrementality without handing over raw data. Right now you have no way to join their data to yours without either side breaching its own privacy posture.
Diagnosis:Protect privacy while maximising the value of your data
How we build privacy & governance
Informed management of your sensitive data
Map
Audit data flows, classify PII, document controls and identify gaps. Get a clear understanding of your current state, and align requirements with your policies before you start building.
Govern
Implement consent, PII hygiene, vendor controls, and audit logging. Build transparent systems that protect your users and your business from bad actors and human error.
Activate
Privacy and Governance don't have to mean a loss of performance. First-party data programmes and clean-room activations protect your data while maximising it's value to the business.
With great power there must also come — great responsibility.
Frequently asked questions
Privacy & governance, demystified
OneTrust and Cookiebot dominate Europe. Sourcepoint and Didomi are competitive on configurability. Each has tradeoffs around UX, governance, and price. We pick based on your jurisdictions, your stack, and your internal and external requirements.
A clean room lets you join your first-party data with a partner's first-party data (publisher, retailer, ad platform) for measurement or activation — without either party seeing the other's raw PII. Useful for retail-media measurement, partner co-marketing, and post-cookie attribution.
We start with a discovery and audit, looking for gaps and risk drivers in your current setup. We then work with you to identify the changes that need to be made, and build a roadmap to get there.
No — we partner with them. We bring the technical implementation to their legal interpretation. The deliverables we ship are designed to be reviewable and approvable by your DPO and external counsel.
Implemented badly, yes. Implemented properly — with consent-aware tracking, server-side measurement, modelled conversions, and first-party activation — privacy compliance becomes an advantage to you and your customers.
Ready to start with privacy & governance?
Tell us where you are today and what you're trying to fix. We'll show you exactly how we'd plan, execute, and measure.
- No commitment required
- Speak to a senior consultant
- Get a rough scope and timeline
