Marketing Analytics
Stop guessing which campaigns drive growth, and start understanding the full picture.
We provide a single data-led view of what's actually working for your business, and models that wire straight back into the tools that spend the money — not into a slide deck.
What we do
Does this sound familiar?
Every Channel Claims the Credit
You can't tell which campaigns actually drive revenue, so you don't know where to spend your budget, and gut feel fails to drive real results.
Last-click platforms get over-funded, brand-builders starve, and growth stalls while your media spend continues to climb.
Diagnosis:Basic attribution rewards the wrong interactions
Offline channels don't measure up
You want to branch out from digital but you can't prove the value to the business. TV, OOH, Sponsorship and Brand are invisible to your digital tracking, even though you know they drive value.
You can't convince the business to invest in growth channels because they want to see impact.
Diagnosis:Out of the box measurement is missing the big picture
Proving marketing impact is hard
Your dashboards show channel performance, but no one can confidently answer the question every executive eventually asks: 'How much of this is actually from marketing?'
You can't identify the incremental value of your marketing channels, so budgets stagnate and growth slows.
Diagnosis:You're assuming growth, not proving it
Budget planning with vibes
Annual planning leans on last year's numbers and a gut feel, with no real way to test alternative budget scenarios before committing to them.
Plans become conservative, defensive, or simple +% on last year, while growth turns into a nice to have rather than a goal.
Diagnosis:Planning the future without understanding the present
Marketing loses out in the P&L
Marketing reports revenue, finance reports profit, and the numbers rarely agree. ROAS targets are a guess, instead of an input to the P&L.
You either underspend - leaving growth on the table, or overspend on 'growth' that actually costs more than it earns.
Diagnosis:You're measuring revenue, not profit
How we drive marketing impact
Data-led marketing systems
Measurement
Robust measurement, identity resolution, deduplicated conversions, and clean data. Capturing the right signals from every channel, and cutting through the noise.
Models
Bespoke MTA, MMM, and Incrementality models built on your data, calibrated for your channels and aligned to your business goals.
Action
Outputs plugged in to the platforms that actually drive the growth, moving from static insight to real-time decision making.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
Frequently asked questions
Marketing analytics, demystified
Multi-Touch Attribution (MTA) distributes credit across digital touchpoints, Marketing Mix Modelling (MMM) measures every channel — online and offline, while Incrementality slices marketing impact out of the big picture. By combinning all three approaches you can triangulate cost drivers, growth drivers and prove value.
While not always required, modern marketing analytics thrives with a data warehouse (BigQuery, Snowflake, Databricks, AWS). Owning your data lets you build models that represent your business, and use that to drive your platforms, not the other way round. We can help you get started with a warehouse setup.
You don't always have to spend more, sometimes you just need to spend smarter. By increasing your marketing efficiency, not only do you drive value now, but you can prove impact and justify future spend with ease.
Yes - we build models and systems that are handed over to your teams to own and operate. We can help upskill your marketing team or engage with existing analytics teams to make this happen.
We produce executive level reports, understandable pipelines and system configurations that are easy to maintain and extend. We can flex to cover your teams gaps or hand off bespoke solutions that you own forever.
Ready to start with marketing analytics?
Tell us where you are today and what you're trying to fix. We'll show you exactly how we'd plan, execute, and measure.
- No commitment required
- Speak to a senior consultant
- Get a rough scope and timeline
